CLIENT

Ajman Executive Council

PROJECT OWNER

ATÖLYE Dubai

TYPE OF WORK

Concept Design,
Consultancy

Concept Design, Consultancy

Working with ATOLYE, we brought the Ajman 2030 Vision document to life in an event attended by 300 guests, including VVIPs and Media representatives.

Through visuals, storytelling, and event design, we showcased the vision's potential and its focus on empowering the people of Ajman.

Challenge

To design a launch event that clearly explains the Ajman 2030 Vision for VVIPs and media, ensuring they grasp the core message in a celebratory atmosphere

To craft an immersive experience for the launch event of Ajman 2030 vision, driven by a dedicated commitment 

to reconnect, recap, and vividly articulate the essence 

of our transformative vision

To design a launch event that clearly explains the Ajman 2030 Vision for VVIPs and media, ensuring they grasp the core message in a celebratory atmosphere

Design Principles Guiding the Experience

Design Principles Guiding the Experience

Starting with a thorough analysis of the vision document, we set the design principles aligned with its objectives.

These principles, along with established ground rules, then informed the development of the event concept.

Starting with a thorough analysis of the vision document, we set the design principles aligned with its objectives.

These principles, along with established ground rules, then informed the development of the event concept.

Design Principles Guiding the Experience

Starting with a thorough analysis of the vision document, we set the design principles aligned with its objectives.

These principles, along with established ground rules, then informed the development of the event concept.

User Journeys

User Journeys

To gain deeper user understanding, we created detailed user journeys and flowcharts for each stakeholder group (Gov, VVIPS, and media)

Carefully crafted zones guided guests through the event space. Each area offered a distinct experience, allowing visitors to explore at their own pace.

To gain deeper user understanding, we created detailed user journeys and flowcharts for each stakeholder group (Gov, VVIPS, and media)

Carefully crafted zones guided guests through the event space. Each area offered a distinct experience, allowing visitors to explore at their own pace.

User Journeys

To gain deeper user understanding, we created detailed user journeys and flowcharts for each stakeholder group (Gov, VVIPS, and media)

Carefully crafted zones guided guests through the event space. Each area offered a distinct experience, allowing visitors to explore at their own pace.

3D Designs

3D Designs

To fully visualize the event experience, we collaborated with the production designer and interior designer from ATOLYE to create detailed 3D models of the chosen venue.

To fully visualize the event experience, we collaborated with the production designer and interior designer from ATOLYE to create detailed 3D models of the chosen venue.

3D Designs

To fully visualize the event experience, we collaborated with the production designer and interior designer from ATOLYE to create detailed 3D models of the chosen venue.

Event Consultancy

Event Consultancy

Working closely with the production team and the client, we made sure everything fits into the event space and the vision reflected well through the experience areas.

Working closely with the production team and the client, we made sure everything fits into the event space and the vision reflected well through the experience areas.

Event Consultancy

Working closely with the production team and the client, we made sure everything fits into the event space and the vision reflected well through the experience areas.

300
Attendees

4

Activations

2

Languages

We developed a clear and engaging narrative for the Ajman Vision document. This straightforward approach helped everyone to grasp the vision, resulting in strong buy-in.

We developed a clear and engaging narrative for the Ajman Vision document. This straightforward approach helped everyone to grasp the vision, resulting in strong buy-in.

300
Attendees

4
Activations

2
Languages

We developed a clear and engaging narrative for the Ajman Vision document. This straightforward approach helped everyone to grasp the vision, resulting in strong buy-in.

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